With the Samsung Galaxy Note 7 being far from a done and dusted chapter in Samsung’s year, the company is taking steps to try and salvage as much of its brand reputation and loyalty as it can possibly, keeping in mind the serious nature of the incident.
With the Note 7 production and sales being halted, the U.S. Consumer Product Safety Commission (CPSC) had recently issued the inevitable second recall of the device which makes it illegal to sell the device. Further, the Federal Aviation Administration in the US had also banned the device from being carried onto an aircraft, making it a federal crime to carry the device on an aeroplane. Users who bring the Note 7 onto a plane are “subject to civil penalties of up to $179,933 for each violation for each day they are found to be in violation (49 U.S.C. 5123),” and could be prosecuted, which could “result in fines under title 18, imprisonment of up to ten years, or both (49 U.S.C. 5124)” [Source].
Seeing how this affects fliers in a very substantial manner, Samsung has set up Note 7 exchange booths in a few international airports. The move started off at Seoul Airport in South Korea, with the trade-in booths now being open at several airports across Australia. More such exchange booths and trade-in stands are scheduled to pop up at airports around the globe.
The help desks will help customers who have been unaware of the flying restrictions imposed on the device, or who are unable to fly with it to the place of purchase. Samsung employees at the booth will also assist in transferring data from the Note 7 onto the new exchange device (which we predict likely to be the S7 Edge), although the exact exchange device is unknown.
A last minute exchange of a primary communication device is usually not part of anyone’s gameplan in starting off a flight. But in case you have no other choice but to walk in to an airport with a Note 7, at least now you can still fly.
How do you think the exchange booths will help in retaining consumer loyalty for Samsung? Let us know in the comments below!
Feature Image Credits: Allaboutphones.nl
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